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Special Articles — Consumer Health

A column by William M. London, College of Health & Human Services, Department of Public Health, Cal State L.A.

A favorite quotation among epidemiologists comes from Michael Gregg: "We are always dealing with dirty data. The trick is to do it with a clean mind." I try hard to pull off Gregg's trick; many people don't.

Essential Considerations About Aromatherapy

Essential Considerations About Aromatherapy

by William M. London
Consumer Health
August 9, 2018

The practice of administering plant-derived essential oils on the skin, via inhalation of vapors, or internally via ingestion for supposed healing power is commonly called aromatherapy.

Some Success Against City of Hope’s Cancer Miracle Mongering?

Some Success Against City of Hope’s Cancer Miracle Mongering?

by William M. London
Consumer Health
February 2, 2018

William London fights against false advertisement by City of Hope

Chiropractors and Diabetes Gimmickry

Chiropractors and Diabetes Gimmickry

by William M. London
Consumer Health
November 13, 2017

Chiropractic’s identity as a profession depends on a gimmick: promoting the implausible notion that chiropractors have special expertise to detect and adjust supposedly health compromising spinal dysfunctions.

Cancer Miracle Mongering by City of Hope

Cancer Miracle Mongering by City of Hope

by William M. London
Consumer Health
August 2, 2016

While I recognize that City of Hope offers cutting-edge cancer treatments and is a leader in making significant multidisciplinary and trans-disciplinary scientific research advances, to claim that it works miracles is disgraceful hype.

Quack Busters’ Leader William Jarvis Dies at Eighty

Quack Busters’ Leader William Jarvis Dies at Eighty

by William M. London
Consumer Health
March 22, 2016

Bill emphasized that quackery (also called health fraud) is not merely the use of false and unproven medical procedures. The key is their deceptive promotion in the marketplace as “alternatives” or “complements” to standard medicine—whether the deception is deliberate or done without adequate knowledge or understanding.

A Chiropractor’s Dinner Seminar Promoting Laser Treatment of Arthritis

A Chiropractor’s Dinner Seminar Promoting Laser Treatment of Arthritis

by William M. London
Consumer Health
February 10, 2016

Chiropractors often present themselves as addressing the underlying cause or causes of health problems while suggesting that medical doctors only treat symptoms.

Continuing Education in the Toxin Haunted World of the Cancer Control Society

Continuing Education in the Toxin Haunted World of the Cancer Control Society

by William M. London
Consumer Health
November 9, 2015

The Cancer Control Society (CCS) describes itself on its website as “a non-profit organization, dependent upon donations for its mission: to prevent and control cancer and other diseases through Nutrition [sic] and Non-Toxic [sic] Therapies [sic].”