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Steve Cuno

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Steve Cuno is the president of RESPONSE Agency, Inc., in Salt Lake City. He is the author of Prove It Before You Promote It: How to Take the Guesswork Out of Advertising, and, just to mix things up, the as-told-to author of “It’s Not About the Sex” My Ass: Confessions of an Ex-Mormon, Ex-Polygamist, Ex-Wife by Joanne Hanks.

ADVERLYING: Disliking Advertising from an Informed Perspective

Skeptical Inquirer Volume 39.4, July/August 2015

Feature
ADVERLYING: Disliking Advertising from an Informed Perspective

Some accusations levied against advertising are undeserved. But then, some are deserved, though perhaps not in ways you may have heard or assumed. Meanwhile, not a few bad apples engage in a heinous advertising tactic that goes largely unnoticed.

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