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Anthony R. Pratkanis

Anthony R. Pratkanis teaches psychology at the University of California, Santa Cruz. Address correspondence to Anthony Pratkanis, Board of Psychology, University of California, Santa Cruz, CA 95064.

The Cargo-Cult Science of Subliminal Persuasion

Skeptical Inquirer Volume 16.3, Spring 1992

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The Cargo-Cult Science of Subliminal Persuasion

Imagine that it is the late 1950s-a time just after the Korean War, when terms like brainwashing and mind control were...

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